Privacy notice

1. Our Data Protection Principle

The protection and security of your personal data is of paramount importance to Straumann and its service providers (“Straumann”). The use of your personal data at Straumann is in strict compliance with data protection regulations in order to make you feel secure with us in matters of data protection.

It is important to us that you are always aware of which personal data is collected during your visit on our website and during the use of our services and offers as well as how we use said data afterwards. The following notices are intended to provide you with information about this and also to inform you of how we protect your personal data from manipulation, loss, destruction or improper use.

2. Collection and Use of Personal Data

Personal data is any data that allow for your personal identification, i.e. your name, address, phone number or email address (“Personal Data”). Personal Data is only collected, processed or used by us if permitted by law or if you have given your prior consent.

The collection, processing or use of your Personal Data is used in particular for the following purposes:

a. Contact Request
We use your Personal Data exclusively to process your request to get in contact with you.

b. Registration for the Online Shop and Online Orders
Without your explicit consent we only use your Personal Data only to carry out the registration and to process your order.
Only dental practices and dental laboratories can carry out orders and registrations.

c. Online and Offline Advertising
Only with your express consent will we send you client satisfaction surveys, information about Straumann products and events, and the Straumann newsletter per email.

If, through your online registration or order, you provide us with additional consent we will also use your online information for customer analysis, contests and written mail advertising.

Information that we have collected outside of the Internet will be used for the purposes of processing your orders and requests, for customer analysis, contests and written mail advertising without any additional consent from you. For these purposes, your details may be submitted to Institut Straumann AG, Peter Merian-Weg 12, 4052 Basel (Switzerland), and its affiliated companies or service providers. Our customers will also be informed about our products, services as well as customer satisfaction surveys and events by phone.

d. Right to Object to Advertising
You can object at any time to the use of your Personal Data for advertising or market research purposes. You may also withdraw your consent at any time. For this, simply send a short message by mail to Straumann USA 60 Minuteman Road, Andover, MA 01810 or via email to

e. Online Applications
When you apply online for a job opening, training opportunity or internship with us, your information is used for the sole purpose of processing your application. As soon as your data is no longer needed it is deleted or destroyed, as the case may be.

f. Sale of Personal Information

Straumann does not and will not sell your personal information.

g. Right to Know and Right to Deletion (California Residents)

You have the right to request that Straumann disclose what Personal Information is collected, used and disclosed.  You further have the right to request that Straumann delete your Personal Information collected or maintained by Straumann. In order to comply with a request for information or deletion and  verify the identity of the requester, Straumann may  require the requester to verify up to 3 pieces of Personal Information maintained by Straumann.  To request data on Personal Information collected, used or disclosed or to request a deletion of your Personal Information contact Straumann at    

3. Cookies and Web Tracking

a. Cookies
"Cookies" are used in some areas to make our website user-friendly and to customize it to fit your needs in an optimal way. "Cookies" are small text files stored locally on the hard drive of your computer. They are there to keep available information for retrieval at a later time in order to facilitate the use of our online services. When your visit is over and you close the browser you were using cookies are deleted automatically.

b. Web Tracking
When using our website, we also use cookies to allow for the analysis of your use of the website (web tracking). The information generated by the cookies about your use of our website (search engines used, search terms used, languages used, visitors origins by country, browser and plugins used, the referrer, the length of stay, entry and exit pages, cancellation rates and IP address) is anonymous and used solely for statistical purposes. This information is used separately from Personal Data. The two sets of data are not merged; therefore, they are not indicative of Personal Data and one cannot generate any such conclusions therefrom.

c. Google Analytics
This website uses Google Analytics, a Google Inc. ("Google") provided web analysis service. Google Analytics uses "cookies" – small text files stored on your hard drive to enable an analysis of your use of the website. Cookies-generated information concerning your use of the website is transmitted to and stored on one of Google's servers in the US.

However, by activation of the IP anonymization on this website your IP address will be abbreviated beforehand by Google within Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases is the complete IP address transmitted to a Google server in the US and abbreviated there.

On behalf of this website's operator, Google will use this information to evaluate your use of the website, compiling website activity reports and providing the website’s operator with further website and Internet related services. The abbreviated IP address transmitted in the context of Google Analytics by your browser is not associated with any other data held by Google.

You may prevent the storage of cookies by adjusting your browser's software settings; in this case however, we must point out that you might not be able to access the full extent of all of the website's features.

Additionally you can prevent the cookie-generated data concerning your use of the website (including your abbreviated IP address) from being transferred and processed by Google by downloading and installing the browser plugin available under the following link: [].

d. Approval or Rejection of Cookies
You can approve or reject the use of cookies – also for web tracking – through the settings of your web browser. You can set your browser so that it either notifies you when cookies are being enabled or reject cookies altogether. However, when you reject cookies you cannot use all the features of our website. The following links allow you to inquire about this possibility for the most popular browsers:

4. Data Security

We and our service providers take technical and organizational security measures to protect stored Personal Data against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons. Our data processing and security measures are improved continuously to fall in line with technological developments.

5. Information

If you have any questions about Straumann’s collection and use of your Personal Data, we will gladly provide you with information concerning the data stored about you immediately at any time and free of charge. Please send your message by mail to Institut Straumann Ltd, Customer Marketing, Peter Merian-Weg 12, 4052 Basel, Switzerland.

6. Amendments

It is necessary to adapt the content of the present privacy notice from time to time. Therefore, we reserve the right to amend it at any time. The amended version of the privacy notice will also be published here. Therefore, when you revisit us you should read through the privacy notice again.

Status November 2019